Year
2024
Category
Portfolio
Product Duration
3 - 4 Weeks
I’ve created engaging content for Block Prty, a platform that highlights local culture through event coverage, concert recaps, restaurant reviews, and artist spotlights. My work focused on capturing the energy of each experience through short-form writeups, social posts, and visuals that resonated with a city-loving audience.
I designed for Block Prty with a focus on capturing its playful, community-driven vibe—using pastel gradients, rounded elements, and bold typography to reflect a warm, nostalgic aesthetic. The visuals were crafted to highlight local discovery and make content feel approachable and fun. Every detail was meant to invite users into the culture, energy, and creativity of the Twin Cities.
I helped develop Block Prty with an emphasis on simplicity, speed, and user experience. From organizing dynamic content categories to integrating newsletter sign-ups and scalable blog posts, the site was built to grow with its audience.
Every project within the portfolio tells a unique story, from the design process to the final ride. The layout focuses on showcasing the craftsmanship, detailing, and innovation behind each bike, offering a powerful visual experience for riders, builders, and enthusiasts alike. It's not just a portfolio; it's a tribute to the passion, creativity, and adventure that come with every ride.
